French Roots. Kuwait Chapter.
“Two cultures. Two perspectives. One continuous journey.”
My journey has been shaped between two cultures: France, where my foundations were built, and Kuwait, where my professional experience has evolved since 2015.
This dual perspective influences the way I approach challenges: combining analytical thinking, curiosity and creativity to better understand ideas, markets and opportunities.
Open to meaningful collaborations and initiatives connecting France and Kuwait.
15+ Years of Experience
Market Research Insights and Marketing Analysis to Unlock New Opportunities
Business & Market Research
“Understanding Markets Through Structured Analysis”
My approach to market research begins with methodology: defining the right questions, gathering reliable information and transforming data into meaningful insights.
Through desk research, economic analysis and the review of multiple sources, I explore market trends, industry developments and competitive landscapes.
The objective is to provide a clearer understanding of opportunities, challenges and market dynamics.
Areas of Expertise
Market Research
Sector Analysis
Economic Research
Competitive Intelligence
Demographic Analysis
Gap Analysis
Forecasting
Financial Analysis
Strategic Presentations
Design & Creative Exploration
“Exploring Ideas Through Design”
Alongside my professional activities in research and marketing, I have continuously developed my interest in architecture, interior design and visual communication.
As a self-taught designer, I explore creative disciplines through independent learning and personal projects, combining curiosity, observation and structured development.
My creative process begins with understanding requirements, defining a visual direction through research and mood boards, and gradually transforming ideas into concepts.
Areas of Exploration:
Architectural Concepts
Interior Design
Furniture Design
Graphic Design
Branding
Art & Visual Expression
Creative Design
Architectural Design, Branding, Styling, and Marketing Materials to Grow Your Project
Continuous Learning
“Expanding Knowledge Through Continuous Development”
I believe that curiosity and continuous learning are essential parts of personal and professional growth.
After completing the Financial Modeling & Valuation Analyst (FMVA®) certification, I continue developing my understanding of financial analysis and business modelling.
My objective is to progressively strengthen the connection between market understanding, financial perspectives and strategic thinking.
A Journey Built Around Curiosity and Analysis
“Early interest in chess”
Since childhood, I have been naturally drawn to analysis and problem-solving. My early interest in chess developed my ability to observe, evaluate possibilities and approach challenges strategically.
After graduating from IAE Metz School of Management in France with a Master's degree in Innovation Marketing in 2009, I began my professional journey in marketing and communication before gradually specialising in market research, sector analysis and strategic studies.
Over the years, I have developed experience across France and Kuwait, working in different environments including construction, retail, healthcare and consulting.
Today, my work focuses on understanding markets and identifying opportunities, while my creative exploration continues through architecture, design and visual communication.
Professional Journey
“15+ Years. Two Cultures. One Unique & Personal Path."
Key Milestones
2009
Academic Foundation — France
IAE Metz School of Management
Master's Degree in Innovation Marketing. Focus areas:
Marketing Strategy
Innovation Management
Consumer Behaviour
Business Analysis.
2011–2015
Marketing & Communication — France (Freelance)
Developed practical experience in:
Marketing communication
Digital presence
Website development
Customer analysis
Competitive research
Built a foundation in understanding business needs, customers and market positioning.
2015
A New Chapter in Kuwait
Relocated to Kuwait and began developing professional experience within a new cultural and business environment.
2015–2021
Prime United Company W.L.L.
A multidisciplinary role combining business analysis, marketing and creativity. Key areas:
Market studies
Opportunity analysis
Marketing strategy
Corporate identity
Digital communication
Construction project research
Architectural concepts & BIM coordination.
2021–Present
AlShall Consulting Company K.S.C.C.
Working within a Kuwait-based consulting company specialised in financial advisory, feasibility studies and market research. Key areas:
Market research
Sector analysis
Economic research
Historical trend analysis
Competition assessment
Demographic analysis
Investor-oriented presentations
Supporting senior management through structured research and analysis to better understand markets and opportunities.
contact
“Let's Connect”